17 Key Success Principles to Maximise Your Exhibition’s Return-On-Investment

April 3, 2018 12:48 pm

David Charnley, Managing Director at Love Expo has been advising and mentoring clients for over 25 years. David decided the simplest and quickest way to help more clients was to produce a guide containing all the key information anyone would need to make their next exhibition a great success – and we are giving you the opportunity to download this essential guide for FREE!

The essential guide contains 17 key success principles that will help you to increase the number of qualified leads you obtain from shows you attend and turn them into profitable business.  Download our essential guide now.

“After 25 years in the exhibition industry I have witnessed what works and what doesn’t and I guarantee that, by following the crucially important Success Principles which are contained within this guide, it will have a dramatic effect on the success and ROI of any exhibition your company attends”

David Charnley, Managing Director at Love Expo

Here is a quick overview of the 17 Key Success Principles included within this guide: 

1: Do your homework

2: Set yourself clearly defined objectives

3: Market the exhibition before you go

4: Engage in PR before you go

5: Offer special treatment to your VIPs

6: Offer incentives to visit your stand

7: Make use of sponsorship opportunities

8: Make sure your stand quickly conveys what you do and how this might benefit the visitor

9: Aim your sales message accurately

10: Select your staff carefully and make sure that are well trained

11: Check our your competition

12: Consider hiring promotional staff

13: Spend the ‘optimum amount of time’ with your stand visitors

14: Make sure you carefully document AND get commitment from your leads

15. Conduct daily briefings with your staff

16. Always have an after-show debrief

17. Follow up on your leads

In order to fully understand what you need to do for each of the above key success principles download our 17 Key Success Principles Guide now.

Next time you are considering attending an exhibition give Love Expo a call on 01253 769911 and let us know what you would like to achieve from your next exhibition. We will advise and mentor from the conception of your objectives, the design and message of your stand, staff training through to your post exhibition conclusion and ROI calculations.

Happy Exhibiting!